www.azcast.com

A clich has entered the lexicon – “If you build it, they will come.”

That’s not true, and has never been true – least of all for podcasts. You have to build a site that archives your podcasts, true, but people aren’t going to come unless you get the word out about the podcasts, and they aren’t going to (more…)

No matter what you’re online doing, be it driving visitors to WWW.HOMESECURITYSYSTEMS.COM or teaching an audience how to chop an onion, you’ve got to have a point of view. Podcasts are a great way to reach out but don’t forge these three core tenets.
Choose a Specialty: Become an expert in one area and watch your viewership grow. Whether it’s real estate or event planning you’ve got to be the go-to for information on a specific topicanother great way to do this is keep it hyper local.
Offer Useful Information: Don’t just regurgitate what everyone already knowsbe a teacher. Tell your audience things you’ve learned solely from experience and offer concrete examples, if possible. There’s no harm in being too detailed and that’s what will make you seem authoritative.
Use Visual Aids: If you can, use props like posters, photos or even live-action items to strengthen your presentation. After all, one of the best things about podcasts is that they’re a visual medium so you don’t have to rely on your power of persuasion to get through to an audience.